Monday, 18 March 2013

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Generation Z is a name used (although other terms exist) for the cohort of people born from the early 2000s to the present day who are distinct from the preceding Millennial Generation.Writing about the name of the generation after the Millennials in USA Today, Bruce Horovitz wrote "some might call 'Gen Z' — a term still in-the-running for the next generation — rather off-putting".Neil Howe wrote several popular books on the subject of generations and coined the term Millennials with his writing partner William Strauss.Howe has said "No one knows who will name the next generation".His company sponsored a web-based contest in 2005, and people voted overwhelmingly for the Homeland Generation. That was not long after the September 11th terrorist attacks, and one fallout of the disaster was that Americans may have felt more safe staying home.The Pluralist Generation, or Plurals, is a name coined by marketing firm, Frank N. Magid Associates as an alternative name for Generation Z in 2012. The names “Pluralist Generation” and “Plurals” reflect the lack of majority in American society and increasing fragmentation in families, media, communication, religion, politics, and demographics.
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